You open the App Store app on your iOS device. Choose BirdsEye regional membership you'd like to gift. Click on the Share button in the upper right corner. The Share options window appears with a new icon in the lower right called Gift. Tap on the Gift icon.
You'll be prompted for your Apple ID password, and you may be required to confirm your payment type. You'll then be asked to enter the e-mail address of your gift recipient and a personal message if you wish to include one.
Select the date you want your gifted app to be sent and a color theme for the gift. Confirm your gift, and then tap on the Buy Gift button to send it on its merry way.